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Startup Life
Founder simulation game
Project Overview
Startup Life is a founder simulation built by Makkan Innovation. Players run a company from a small starting budget, and every decision shapes the outcome. It is designed to make the realities of building a business in Nigeria playable, and to start conversations among founders.
The Challenge
Most advice about starting a company is abstract. We wanted people to feel the trade-offs of cash, clients and hiring before they face them for real, in a setting that reflects how business actually works in Lagos.
Our Approach
We built a turn-based simulation where each choice carries consequences, with random events that reflect real founder life. After launch we iterated on player feedback, adding progression through XP and ranks, a leaderboard, and a shareable results card.
The Solution
Startup Life: a founder simulation game
Startup Life is a browser game that puts you in the founder's seat. You start with limited capital, make decisions on clients, cash, hiring and surprises, and deal with Lagos realities like delayed payments, power outages and rising costs. You decide what success looks like.
It passed 100 players within three days of launch, and has since added an XP system with seven ranks, a general leaderboard and a shareable end-of-run card.
Technologies Used
Next.jsGame Design
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